Great: Getting Recognition for Being a Good Customer

Capers is a local home furnishings and accessories shop; they are launching a new gift card program. What is REMARKABLE is that instead of sending me gimmicky marketing blah blah touting their new program, overburdening my mailbox and likely getting no attention or reaction, they use it as an opportunity to thank me and engage me. The thoughtful hand written note and $20 gift card completely surprised me and made me feel like a valued customer.

The extra care to recognize that I have many choices and that I choose to support them and shop with them (lucky for me they have GREAT stuff) makes the context genuine. Beyond my renewed loyalty and continued patronage, it has inspired me to write about it on my blog and link to other bloggers who I think might be interested - which I hope will result in additional business and recognition for them.

What a great way for them to build loyalty! Likely much less expensive and much more effective than traditional ads or mailers.