Good: Being Creative to Get Others Working for You

I haven't read the book "43 Things". I don't know what it's about, but I'm promoting it. This is a great example of how a little creativity and planning can go a long way in building awareness.

4 Things that made this an awareness generating machine:
1. Quick, online personality quiz (prey on curiosity)
2. Output results people want to share (contribute to online personality)
3. Very easy to share (unique code to copy and paste into blog post)
4. Ties result output to product (product and link to landing page go everywhere with results)

I took the 43 Things Personality Quiz and found out I'm an

Extroverted Creative Self-Knower

Even better? I found the quiz via pure happenstance.
I was scanning headlines in my PageFlakes when a TwitPic of the snow in my neighborhood caught my attention. From the woman's Twitter page, I clicked over to her blog where she had a post, just like the one above but with her results. I was curious so, I took the quiz. Now I'm aware, and so are you.

Beyond using creative, viral tactics to generate awareness, there's a great story with this book - bigger than just selling books, the team behind this is out to change the world for the better. Check it out here.

Good: Technology and the Future

Wow! How would this change the way you work? How about computing at home?



I would like to think I would finally get my photo albums organized and distributed. I would also update my blog more and go deeper with social media. I think it would encourage more of my friends to participate as well. It would definitely make work more fun! Our website would be amazing. I can imagine using this technology in place of our current whiteboards - drawing, pulling videos and photos, integrating everything together and syncing to a laptop for a client presentation...I wonder how far away this really is from mainstream?

If your imagination isn't running wild yet, click here for a more "commercial" video put out by the Microsoft Surface team.