There's been so much about personal brand building over the last year, and most of it has value, but it's tough to keep up! I liken it to remodeling a house, by the time you're finished it's time to redo the first room.
Just when I was really starting to feel good about how all my different online profiles and offline endeavors were coming together someone approached me and said "It's really lame when someone's email signature has a static 'Thanks!' because you know that's just their signature and they aren't really taking a minute to thank you." That's my signature and I say "Ouch". But it's true. Why bother? If it's static it doesn't seem genuine--even IF you really do mean it.
I guess that is part of this concept of perpetual beta; there is no getting comfortable, we have to constantly challenge the status quo even down to the little details like our email signature and especially, how we show appreciation!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment